Born Risky was a content strategy created to prove why Channel 4 is so unique.
Content included 'Gay Mountain,' an LGBTQ Sochi Winter Olympics film and on-air continuity announcement slots given to people with communication difficulties.
Research found the content strengthened Channel 4’s reputation for taking creative risks by a third.
Championing alternative voices is at the heart of Channel 4’s remit so a series of short form docs on Transgenderism was created with Grayson Perry.
