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Born Risky

Born Risky was a content strategy created to prove why Channel 4 is so unique.

Content included 'Gay Mountain,' an LGBTQ Sochi Winter Olympics film and on-air continuity announcement slots given to people with communication difficulties.

Research found the content strengthened Channel 4’s reputation for taking creative risks by a third.

Championing alternative voices is at the heart of Channel 4’s remit so a series of short form docs on Transgenderism was created with Grayson Perry.